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2020 Advertising and Promotions Managers Salary Guide

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising and Promotions Managers Salary

Salary

$125.5K

Growth

3%

Bright Outlook

Below Average

Green

No

What Do Advertising and Promotions Managers Do?

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Also known as:

Advertising Sales Manager, Classified Advertising Manager, Communications Director, Communications Manager, Creative Services Director, Advertising Manager (Ad Manager), Promotions Manager, Account Executive, Promotions Director, Marketing and Promotions Manager

How Much Do Advertising and Promotions Managers Make ? 2020 Advertising and Promotions Managers Salary Guide

Percentile 10% 25% 50% (Median) 75% 90%
Annual Wage $61,930 $86,330 $125,510 $175,940 $208
Hourly Wage $29.77 $41.51 $60.34 $84.59 $100

How Much Do Advertising and Promotions Managers Make ? 2020 Advertising and Promotions Managers Salary Guide

Percentile
10%
25%
50% (Median)
75%
90%
Annual Wage
$61,930
$86,330
$125,510
$175,940
$208
Hourly Wage
$29.77
$41.51
$60.34
$84.59
$100

What Tasks Do Advertising and Promotions Managers Perform? 2020 Advertising and Promotions Managers Salary Guide

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Assist with annual budget development.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Manage sales team including setting goals, providing incentives, and evaluating employee performance.
  • Coordinate with the media to disseminate advertising.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Plan and execute advertising policies and strategies for organizations.
  • Prepare and negotiate advertising and sales contracts.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Gather and organize information to plan advertising campaigns.
  • Create media notices about events.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Train and direct workers engaged in developing and producing advertisements.
  • Confer with clients to provide marketing or technical advice.
  • Contact organizations to explain services and facilities offered.
  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  • Represent company at trade association meetings to promote products.
  • Direct and coordinate product research and development.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

What Activities Do Advertising and Promotions Managers Do? 2020 Advertising and Promotions Managers Salary Guide

  • Develop promotional materials.
  • Examine marketing materials to ensure compliance with policies or regulations.
  • Prepare operational budgets.
  • Confer with organizational members to accomplish work activities.
  • Evaluate employee performance.
  • Supervise employees.
  • Coordinate operational activities with external stakeholders.
  • Direct sales, marketing, or customer service activities.
  • Direct organizational operations, projects, or services.
  • Direct financial operations.
  • Implement organizational process or policy changes.
  • Monitor performance of organizational members or partners.
  • Negotiate sales or lease agreements for products or services.
  • Prepare financial documents, reports, or budgets.
  • Coordinate special events or programs.
  • Develop marketing plans or strategies.
  • Conduct opinion surveys or needs assessments.
  • Compile operational data.
  • Create marketing materials.
  • Develop promotional materials.
  • Develop marketing plans or strategies.
  • Prepare operational budgets.
  • Advise others on business or operational matters.
  • Conduct employee training programs.
  • Establish interpersonal business relationships to facilitate work activities.
  • Promote products, services, or programs.
  • Analyze data to assess operational or project effectiveness.
  • Establish interpersonal business relationships to facilitate work activities.
  • Manage organizational or project budgets.
  • Advise customers on technical or procedural issues.
  • Represent the organization in external relations.
  • Manage operations, research, or logistics projects.
  • Direct organizational operations, projects, or services.
  • Maintain knowledge of current developments in area of expertise.

Typical Advertising and Promotions Managers Knowledge? 2020 Advertising and Promotions Managers Salary Guide

  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

What Are Typical Advertising and Promotions Managers Abilities? 2020 Advertising and Promotions Managers Salary Guide

  • Oral Expression - Communicating by speaking.
  • Speech Clarity - Speaking clearly.
  • Written Comprehension - Reading and understanding what is written.
  • Oral Comprehension - Listening and understanding what people say.
  • Written Expression - Communicating by writing.
  • Speech Recognition - Recognizing spoken words.
  • Deductive Reasoning - Using rules to solve problems.
  • Fluency of Ideas - Coming up with lots of ideas.
  • Near Vision - Seeing details up close.
  • Originality - Creating new and original ideas.
  • Problem Sensitivity - Noticing when problems happen.
  • Inductive Reasoning - Making general rules or coming up with answers from lots of detailed information.
  • Category Flexibility - Grouping things in different ways.

What Are Typical Advertising and Promotions Managers Skills? 2020 Salary Guide

  • Active Listening - Listening to others, not interrupting, and asking good questions.
  • Critical Thinking - Thinking about the pros and cons of different ways to solve a problem.
  • Speaking - Talking to others.
  • Social Perceptiveness - Understanding people's reactions.
  • Reading Comprehension - Reading work-related information.
  • Writing - Writing things for co-workers or customers.
  • Judgment and Decision Making - Thinking about the pros and cons of different options and picking the best one.
  • Coordination - Changing what is done based on other people's actions.
  • Time Management - Managing your time and the time of other people.
  • Complex Problem Solving - Noticing a problem and figuring out the best way to solve it.
  • Persuasion - Talking people into changing their minds or their behavior.

What Are Typical Advertising and Promotions Managers Interests? 2020 Advertising and Promotions Managers Salary Guide

  • Conventional - Occupations related to Conventional interests frequently involve following set procedures and routines. They include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
  • Enterprising - Occupations with Enterprising interests frequently involve starting up and carrying out projects. Many involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Artistic - Occupations with Artistic interests frequently involve working with forms, designs and patterns. They often require self-expression and allow for developing unique approaches to conducting the work.

What Is The Projected Employment For Advertising and Promotions Managers ? 2020 Advertising and Promotions Managers Salary Guide

Location 2018 Employment 2028 Employment Percent change Annual projected job openings
United States 27,600 28,400 3% 2,700

What Is The Projected Employment For Advertising and Promotions Managers ? 2020 Advertising and Promotions Managers Salary Guide

Location
2018 Employment
2028 Employment
Percent change
Annual projected job openings
United States
27,600
28,400
3%
2,700

What Is The Required Advertising and Promotions Managers Education & Experience? 2020 Advertising and Promotions Managers Salary Guide

  • Bachelor's degree
  • Less than 5 years work experience
  • No on-the-job training

Where Can I Find Advertising and Promotions Managers Training In ? 2020 Advertising and Promotions Managers Salary Guide

School Program Name Location Length / Graduates
Abilene Christian University Marketing/Marketing Management, General Abilene, TX 4 years: 35
Abraham Baldwin Agricultural College Marketing/Marketing Management, General Tifton, GA 2 years: 4
At least one but less than two years: 6
Adelphi University Marketing/Marketing Management, General Garden City, NY 4 years: 27
Adrian College Marketing/Marketing Management, General Adrian, MI 4 years: 35
Adrian College Public Relations, Advertising, and Applied Communication Adrian, MI 4 years: 0
Aims Community College Marketing/Marketing Management, General Greeley, CO 2 years: 14
Less than one year: 11
Alabama A & M University Marketing/Marketing Management, General Normal, AL 4 years: 8
Alabama State University Marketing/Marketing Management, General Montgomery, AL 4 years: 10
Alamance Community College Marketing/Marketing Management, General Graham, NC 2 years: 1
Albany State University Marketing/Marketing Management, General Albany, GA 4 years: 13

Where Can I Find Advertising and Promotions Managers Training In ? 2020 Advertising and Promotions Managers Salary Guide

School
Program Name
Location
Length / Graduates
Marketing/Marketing Management, General
Abilene, TX
4 years: 35
Marketing/Marketing Management, General
Tifton, GA
2 years: 4
At least one but less than two years: 6
Marketing/Marketing Management, General
Garden City, NY
4 years: 27
Marketing/Marketing Management, General
Adrian, MI
4 years: 35
Public Relations, Advertising, and Applied Communication
Adrian, MI
4 years: 0
Marketing/Marketing Management, General
Greeley, CO
2 years: 14
Less than one year: 11
Marketing/Marketing Management, General
Normal, AL
4 years: 8
Marketing/Marketing Management, General
Montgomery, AL
4 years: 10
Marketing/Marketing Management, General
Graham, NC
2 years: 1
Marketing/Marketing Management, General
Albany, GA
4 years: 13

Advertising and Promotions Managers Job Openings. 2020 Advertising and Promotions Managers Salary Guide

Job Title Company Location Date Posted Federal Contractor
Account Executive – Experiences Intersport Chicago, Illinois 08/03/2020 No
Account Manager, The Trust [Contract/Temporary] Dow Jones NEW YORK, New York 08/04/2020 No
Account Strategist Manager, Agency Sales, Google Customer Solutions Google New York, New York 08/04/2020 Yes
Advertising Manager Havre Daily News Havre, Montana 08/04/2020 No
Assistant Manager, Brand Marketing - Writing Newell Brands Atlanta, Georgia 08/04/2020 Yes
Brand Partnerships Manager Influencer Marketing Agency Los Angeles, California 08/04/2020 No
Campaign Manager – Apple TV+ Marketing Apple Culver City, California 08/04/2020 Yes
Digital Marketing Manager Kforce Washington, District Of Columbia 08/04/2020 No
Digital Marketing Manager TEKsystems Maryville, Tennessee 08/04/2020 Yes
DIRECTOR OF AD OPERATIONS AND OPTIMIZATION Georgia Employer Atlanta, Georgia 08/04/2020 No

Advertising and Promotions Managers Job Openings. 2020 Advertising and Promotions Managers Salary Guide

Job Title
Company
Location
Date Posted
Federal Contractor
Intersport
Chicago, Illinois
08/03/2020
No
Dow Jones
NEW YORK, New York
08/04/2020
No
Havre Daily News
Havre, Montana
08/04/2020
No
Newell Brands
Atlanta, Georgia
08/04/2020
Yes
Influencer Marketing Agency
Los Angeles, California
08/04/2020
No
Apple
Culver City, California
08/04/2020
Yes
Kforce
Washington, District Of Columbia
08/04/2020
No
TEKsystems
Maryville, Tennessee
08/04/2020
Yes
Georgia Employer
Atlanta, Georgia
08/04/2020
No

Advertising and Promotions Managers 2020 Salary Guide By State

Common Careers